The WRC Branding - What Is Trencadis?
About Our Branding
William Rose Consulting’s brand was inspired by the creative work of Antoni Gaudí. We are inspired by the creativity and innovation of Gaudí along with his use of bright vibrant colours and interesting shapes and designs.
Antoni Gaudí has transformed architecture and will forever be recognized for his creativity and innovative ideas. Today the world applauds his work and has made it an indisputable heritage. Millions of people admire his buildings every year.
What Is Trencadís?
Trencadís may not be a word that you’re not familiar with, but if you’ve visited Barcelona before, you will certainly have seen it around you in the streets, in buildings, in parks, in souvenir shops… These mosaics are an explosion of colour, each little piece uniquely different in shape, pattern and colour scheme, yet when pieced together they come and form one cohesive and magnificent artwork.
Trencadís is a Catalan term that literally means “chopped” and is the name for this artistic method that was popularised in 20th century Catalan modernism by artists like Antoni Gaudí and Josep Maria Jujol
Our Design Inspiration
Our logo was inspired by Antoni Gaudí and the meaning behind his creation “El Drac”
One of the most famous examples of Trencadís is brought to life, in the form of the world-famous mosaic, affectionately known as “El Drac” that beautifully lazes on the steps in Park Güell.
This is a symbol of strength creativity and protection. The colors that predominate in the work are different shades of blue, green and yellow which for Gaudí symbolized Faith, Hope and Charity.
Trencadís is a mosaic-like effect, achieved by cementing together random shards and pieces of broken chinaware, piece by piece like a jigsaw. Sometimes other materials are used, like glass, buttons or shells. In French, this technique is known as “pique assiette”, which translates to “plate thief”, perhaps referring to the use of recycled or “scrounged” materials – in other words, materials that ceramic factories often discarded.
WRC & Trencadis!
Trencadís is absolutely captivating when glittering under the Barcelona sun, as the light bounces off the tiles and brings the vibrant colours to life.
At WRC we have enjoyed working with these wonderful colours and base a part of our projects on Faith, Hope and charity (Visit our Eco Friendly Page to explore none-profit charitable sign up dates to help the environment) alongside Making sure your property search is bursting with hard work , Time efficency & detrmination acompanied by relentless market studys, property checks and legal investigations, and 10 years experience in the sector! We do a full technical and legal search on any property of potential interest and present you with 100% transparency to assure the best possible outcome for any and all of our clients!
